Post- launch

Sustain your brand’s impact beyond launch

Our post-launch services ensure your brand continues to thrive and grow in an ever-evolving landscape. From expanded indication strategies to patient education and health literacy programmes, we provide the tools to maintain engagement, trust, and market presence long after the launch

What we do

Explore our key services designed to maximise your brand’s post-launch success and sustainability

Expanded indication strategy

Extend your brand’s impact with strategies to introduce new indications, reaching broader patient groups and expanding market opportunities while maintaining regulatory compliance

Optimised market access and patient satisfaction

Maintain your competitive edge with ongoing market access strategies that focus on patient satisfaction and identifying unmet needs. We help you adapt to changing market conditions and retain your foothold in diverse markets

Health communication strategy

Support continued patient and HCP engagement through clear, accessible healthcare communications. We develop educational content that empowers informed decision-making and promotes adherence to treatments

HCP education and engagement

Strengthen relationships with healthcare professionals through targeted education and communication initiatives. Our programmes keep professionals informed and engaged, fostering collaboration and trust in your brand

Health literacy initiatives

Improve patient outcomes with tailored health literacy programmes that empower patients to better understand their health conditions and treatments, fostering long-term adherence and satisfaction

Patient needs assessment

Ensure your post-launch strategies are aligned with the real needs of your patients. Our comprehensive assessment tools gather detailed insights into patient requirements, preferences, and unmet needs. By understanding these critical elements, we help you refine your offerings, enhance patient satisfaction, and foster long-term loyalty across diverse patient populations

We do so much more! Want to learn how we can help you?

Keep your brand thriving after launch

Our post-launch services are designed to maintain and enhance your brand’s impact, ensuring continued growth and engagement with diverse audiences. Through targeted education, communication, and expanded indication strategies, we help you stay ahead in the market

Expanded market opportunities through indication strategies:

Leverage new indications to broaden your brand’s reach, catering to additional patient groups and tapping into new markets for sustained growth

Improved patient and healthcare professional engagement:

Keep both patients and healthcare professionals connected to your brand with tailored communication and education, reinforcing trust and fostering loyalty

Greater long-term success through enhanced health literacy:

Empower patients with the knowledge they need to manage their health effectively, improving outcomes and solidifying your brand’s reputation as a trusted partner in healthcare

How we do it

Pre-launch

  • Patient experience storytelling
  • Patient needs assessment
  • Health communication strategy
  • Patient education programmes
  • HCP education and engagement
  • Health literacy initiatives
  • User-centric research and validation
  • Cultural sensitivity audits
  • Cultural safety training
  • Community engagement mapping and strategy
  • Patient engagement mapping and strategy
  • Patient experience mapping
  • Community-driven clinical trial design
  • Inclusive research strategies
  • Diverse patient recruitment and retention
  • Patient experience storytelling

Launch

  • Patient experience storytelling
  • Patient needs assessment
  • Health communication strategy
  • Patient education programmes
  • HCP education and engagement
  • Health literacy initiatives
  • User-centric research and validation
  • Cultural sensitivity audits
  • Cultural safety training
  • Community engagement mapping and strategy
  • Patient engagement mapping and strategy
  • Brand positioning, messaging, and longevity
  • Multicultural marketing strategy
  • Optimised market access

Post-launch

  • Patient experience storytelling
  • Patient needs assessment
  • Health communication strategy
  • Patient education programmes
  • HCP education and engagement
  • Health literacy initiatives
  • User-centric research and validation
  • Cultural sensitivity audits
  • Cultural safety training
  • Community engagement mapping and strategy
  • Patient engagement mapping and strategy
  • Brand positioning, messaging, and longevity
  • Multicultural marketing strategy
  • Optimised market access
  • Expanded indication strategy

Our top projects

Explore how we’ve partnered with healthcare organisations to drive diversity, patient engagement, and inclusive communications across the drug lifecycle.

Endometriosis can have several negative effects on a woman’s life, which can take a heavy toll on the health experience of someone living with the condition
A great online experience can create an environment of trust, it can be a safe space for people to connect and can create a sense of belonging
The COVID-19 pandemic sent shockwaves across the globe affecting all pockets of society internationally and made the need for representation of the population
A top 20 pharma company commissioned COUCH Health to increase patient recruitment of populations typically underserved by healthcare in the US.

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