Imagine you’re part of a clinical research study for a potential treatment. You’ve been going to appointments, having tests done, and taking medication for months. But you don’t feel valued, the study is impacting your life in ways you didn’t expect, and you’re starting to wonder if it’s worth it.
Or imagine you’re going through the screening process to take part in a study only to find out it requires multiple site visits a week during working hours.
Would you join that study that requires this level of commitment on top of your health conditions and other daily requirements in your life? It’s understandably off-putting for many.
However, if there was early engagement in the clinical research process, these challenges can be overcome, protocol amendments can be avoided, recruitment and retention can be improved. This is where health engagement comes in.
Health engagement is the process of involving patients, communities, and other stakeholders in the design, conduct, and evaluation of research to essentially make the experience better for them.
Our approach to doing this is built on three pillars:
Patient engagement includes activities such as patient insights generation, patient recruitment, and patient retention. What we do here is so important because it can help improve clinical outcomes by ensuring patients are involved in the decision-making process.
Community engagement includes outreach, education and building relationships to increase awareness of clinical research and its benefits. We’re so passionate about this because by building trust with communities, we can ensure that everyone has access to research as a healthcare option.
Digital engagement can connect with patients and communities. It uses technology to reach people where they are. Patient portals, social media, and text messaging are all examples of digital engagement tools that we tap into to improve clinical research participation.
We have the expertise to deliver communications programmes to patients and communities (B2C)
and also support communication programmes for businesses,
such as CROs.
We know that good, clear, comprehensive and inclusive health communications is essential for making informed decisions – whether that’s finding the right doctor, getting your head round a diagnosis or advertising to the pharmaceutical industry.
To create the kind of materials and content that can create change for a person, we need to be inspired thinkers, wordsmiths, creative problem solvers and digital experts. We create engaging content that will help you feel confident in what you’re communicating.
And we find the best ways to direct, educate and empower people to take control of their health.
Healthcare is a fundamental human right. And yet, it remains out of reach for so many.
Health equity is a term that’s often used but not often understood. In its simplest term, it’s about giving people everything they need when it comes to health. The notion that everyone deserves to have the same opportunities to be healthy, regardless of their status. And recognition of individual needs to get there. And if we’re being frank, it’s something that globally, we’re far from having achieved.
We believe that making health equity a reality in our world is an important goal that we should all strive for.
This is the driving force behind everything we do. The motivation that gets us out of bed in the morning. The end goal we keep in mind with every decision we make. And we’re not going to stop until we see REAL change.